The problem with marketing claims
If there’s something to be said about marketing claims, it is that it can be deceiving. Not all of these claims speak of the truth. With the intense competition between quality businesses, a wise consumer should not accept everything at face value. Rather these should be taken with a grain of salt. A practice that one can do is to question what is NOT being said rather than what is being presented so easily by marketing claims.
One of the ways to combat from being gullible from ploys of marketing claims is to look at the six arguments presented in the book by Thomas Kida: Dont Believe Everything You Think. The following are 6 common mistakes that people tend to make:
1. We prefer stories to statistics, like the ones presented at jascas.com.
2. We seek to confirm, not to question, our ideas.
3. We rarely appreciate the role of chance and coincidence in shaping events.